Audio blog

Voice-over masterclass

January 18th, 2013 by Peter Gallacher No Comments

Benefits of fresh talent casting

Although he is not a celebrity in the same genre as Brad Pitt or Robert De Niro.

We recently cast Classic FM presenter John Brunning on a new radio script for the prestige car manufacturer Range Rover.

In the past we have cast many voices for a variety of brands and products. However, what we often find difficult is choosing a voice that is not on every other advert that’s on-air.

radio voice-over-scripts

Choosing the right voice-over


What we mean by this is that radio producers, either through bad habits or lack of time tend to use the same bank of voice-overs. Meaning, many traditional radio stations will use the same voice-overs on most of their adverts.

Does this mean their adverts start to sound the same? – YES!

And why is this a bad thing? Because the listener subconsciously zones-out of the ads.

Don’t believe me? Next time you listen to a commercial radio station see if you can identify the same voice-over more than once in an ad break. And see if you can remember what any of the adverts were about.

The Casting Couch

When we recently cast a new voice for the Range Rover Evoque, we had to make sure the advert not only stood-out with creative script writing. But that we executed the brief by appealing to drivers who dreamed of owning a Range Rover and drivers who felt they couldn’t afford one.

After a sample day of various voices we made the choice to choose John. Not because he is a presenter on Classic FM but because his friendly and mature presenting style is easy-on-the-ear and friendly to listen too. Sounds simple doesn’t it? But a lot of voice-overs talk at you, not to you. There’s another thing to try and identify the next time you listen to radio ads. Is the voice-over talking at me or to me?

So there you have it…

The next time your production company insists on using the voice-over chap that’s on all the adverts everywhere.

Think again…

Happy listening.

Messages on hold

November 8th, 2012 by Peter Gallacher No Comments

Messages on hold: The KEY to EXCELLENT customer service

HOLD – A small yet powerful word. So let’s look at the evidence…

“To hold” – This makes one think of holding close, as in wedding vows: “To have and to hold.

“Holding on” – I’ve got you; I’ll keep you safe, I’m holding on to you. (more…)

Hold music not working: The reasons why

September 30th, 2011 by Peter Gallacher No Comments

Hold music, no thanks!

Not really the kind of title you would expect from a company that sells hold music and messages is it? (more…)

Retail therapy: Atmosphere equals more Sales

September 8th, 2011 by Peter Gallacher 1 Comment

When radio makes retail sense

Did you know, RADIO makes people happy? It’s true. Retail therapy at it’s audible best, the research for the Radio Advertising Bureau found that radio listeners have higher levels of happiness (more…)

How to make memorable radio

August 25th, 2011 by Peter Gallacher No Comments

Memorable radio: Loudness Vs Memorable

Have you ever watched a programme on the TV, or heard an advert in a shop radio and felt like reaching for the remote control to turn down the volume. Annoying isn’t it? (more…)

Social media podcast

July 21st, 2011 by Peter Gallacher No Comments

Social media podcast: Literally spreading the good word

We all know that social media is about engaging in conversation. So, what if we could literally engage in conversation with a social media podcast.  A social media podcast production (more…)