On hold marketing

From a small home based business, to a multiple site location.
On hold marketing as it’s most commonly known, is a creative way of placing your callers on hold. Not only will you educate them about your products and services but your business will sound extremely professional when they’re placed on hold.

What is on hold marketing?

On hold marketing is the procedure that you go through whenever you are placed on hold and hear professional messages. If this is done right, the messages should be reassuring, entertaining and easy on the ear.  Normally, these messages include details about the company website, products and services etc.

Listed below is some of the customers we’ve worked with over the years.

Why is it important to use this service?

Research shows that callers listening to either music or messages on hold feel much more comfortable than listening to silence (where they think they’ve been cut off) or high pitched tones.
This is mainly because callers feel there is a professional communication with them whilst their call is being processed. Using on hold marketing keeps your callers entertained with humor, interesting trivia and marketing information about your business.

(Frequently asked Questions)

How will on hold marketing work on my telephone?

If you have a telephone system, most modern telephone systems have an external feature where you can connect either a “CD player” or “digital equipment” which will play messages whenever a call is placed on hold.

However, if you run your business from home and only have one or two telephones then we can recommend an adapter to fit to your existing phone/s. This will then enable you to place callers on hold so they can listen to your messages.
The messages play on a continuous loop enabling callers to hear all your different messages at different time periods of the day.

What equipment is available?

Our on hold systems are purpose built to commercially play messages all day long. Unlike a CD player our digital equipment has no moving parts so is less likely to stop playing.

Plus, if you have a power failure the digital equipment starts playing as soon as the power is returned – something CD players will not do.

Alternatively, if you already have a CD player we can supply the audio on a CD or in any audio format that you may require.

Can you install the equipment for us?

Yes and No. Normally we provide the equipment for your own telecomms engineer to install. This is mainly because a majority of businesses already have maintenance agreements with their telecomms supplier.
Meaning that sending our own engineer could invalidate your contract with your supplier.

That said, we’re very happy to work side-by-side with your telecomms provider. Alternatively, if you don’t have an engineer who maintains your telephone equipment we can arrange one of our engineers to make a site visit to your premises and install the equipment.

How much does it cost? should I rent or buy?

The cost really comes down to what you prefer. If you rent we provide everything for a low monthly fee, including regular production updates, equipment and maintenance etc. If you purchase the equipment outright the cost is higher but you get to keep everything but there is no updates provided.

Can I choose the voice and music myself?

If you’d like to take a listen to a sample of our voices and music, then please feel free to click on the link image opposite, which will take you to our voice and music selector.

The voice and music selector is a great way to choose a specific piece of music and voice over that you would associate with your business. Plus, a great opportunity to sample the quality of our work.

What options are available to me?

To sum up you have two affordable options available. Purchase a package with regular production updates or a one-off single production. You can choose to purchase audio only, or audio with equipment. Our packages are extremely flexible and we offer probably the lowest prices and best quality productions around.

OPTION 1 – Regular production updates
A regular production update is ideal for a business that needs to keep their customers up to date with what products, special offers, events and other services they provide. This can be done on a monthly, bi-monthly, quarterly or yearly basis. It really is up to you. Whatever update you require we’ll have a suitable package available, which includes scripting, up to 14 professionally recorded messages with voice over and music licensing and if needs be the equipment too.

OPTION 2 – One-off single production
A one-off single production is ideal if you don’t have things you wish to regularly promote, like new products, offers or events. The production will include scripting, up to 14 professionally recorded messages with voice over and music licensing and if needs be the equipment or the audio provided on a CD only.

Got any more questions? Then why not call us free, on 0800 316 0806 or fill out the enquiry form on the right hand side of this page.

Alternatively, click the links below about other related services.

* Music on hold – A selection of (PRS FREE) music provided on CD.

* Voicemail messages – Messages that are heard before you’re connected to a caller.