Music on hold is a great way of keeping your callers attention when you need to either transfer their call or just place them on hold.
Hold music also conveys a professional image to callers holding the line and keeps a professional link with your organisation.
If callers are placed on hold and hear either silence or tones, they’re more likely to hang up after a shorter duration.
Music on hold is basically that, listening to a piece of music whenever you’re placed on hold.
But it’s surprising how many organisations, both large and small get the music wrong, it’s either too fast, too loud, too annoying and just not suitable at all.
Done correctly, the music should be relaxing, not too loud and quite comforting. What should be an easy procedure can end up causing many organisations a minor headache, mainly because they get it wrong, play their own music, play it too loud and leave people on hold for far too long.